Ready or not, Prime Day 2025 is on the horizon! You might be wondering, ‘Isn’t it a bit early to start planning?’ But with over five years of experience helping Amazon sellers succeed during this massive sales event, we can tell you that there is no such thing as too early. Now’s the perfect time to gear up your Amazon store for the two-day shopping extravaganza.
Planning to cash in on Prime Day? Then you better come prepared. Tossing up a listing with subpar images and hoping for the best won’t get you far. To really win on Prime Day, you’ll need a sharp strategy, compelling content, and the effort to back it all up. That means sprucing up your listing with killer images, compelling copy and snazzy A+ Content to really make your product pop, ensuring that your inventory is sufficient and optimizing your ad campaigns so they run hot 24/7 during the event. Sounds like a lot? Don’t worry, we’ve put together a comprehensive checklist that will guide you through everything you need to do to dominate Prime Day 2025.
Prime Day explained – the what, when, and why
Before we move forward with the comprehensive Prime Day checklist, it’s important to understand what Prime Day is, since when is Amazon hosting Prime Day and why does Prime Day matter?
What is Prime Day?
Prime Day is Amazon’s yearly mega sale event, created exclusively for Prime members. It’s a worldwide shopping celebration where sellers offer massive discounts and shoppers rush to grab the best deals. Prime Day is what we call a win-win for everyone – Amazon, sellers and shoppers. Amazon gets more visits on their site, sellers get more sales and shoppers get great discounts on their favorite products.
Since when is Amazon hosting Prime Day?
Amazon kicked off Prime Day in 2015, and since then, it has grown into a highly anticipated event, attracting millions of eager shoppers worldwide. Initially launched to celebrate Amazon’s 10th anniversary, this year will mark the 11th time the retail giant hosts Prime Day.
Why does Prime Day matter?
- During Prime Day 2015, customers actually bought more items than on Black Friday 2014.
- During Prime Day 2016, small businesses and sellers on Amazon offering deals to Prime members saw orders nearly triple, year-over-year.
- During Prime Day 2017, tens of millions of customers used the Amazon App, with customer orders on the app more than doubled compared to 2016.
- During Prime Day 2018, small and medium-sized businesses selling on Amazon far exceeded $1.5 billion in sales.
- During Prime Day 2019, Prime members worldwide purchased more than 175 million items, from devices to groceries and more.
- During Prime Day 2020, independent third-party sellers—most of whom are small and medium-sized businesses—surpassed $3.5 billion in sales on Prime Day—a nearly 60% increase over Prime Day 2019, growing even more than Amazon’s retail business.
- During Prime Day 2021, customers spent over $1.9 billion on more than 70 million small business products during the Amazon-funded Spend $10, Get $10 promotion period.
- During Prime Day 2022, prime members worldwide purchased more than 100,000 items per minute during the event.
- During Prime Day 2023, Prime members purchased more than 375 million items worldwide.
- During Prime Day 2024, Independent sellers sold more than 200 million items and fashion, home goods, and household essentials were among the top categories.
Those jaw-dropping stats speak for themselves. They show how Prime Day has consistently shattered records year after year.
When is Prime Day 2025?
Amazon recently confirmed in its press release that the mega-sale will take place in July again. Prime Day 2024 was held on July 9 and 10, and previous years have always been in the second week of July. So, there’s a good chance Prime Day 2025 will fall on July 8 and 9.
Prime Day 2025 checklist for sellers
7 Weeks before Prime Day
- Analyze your past data: Analyze your previous Prime Day results to identify what was effective and what fell short. Let these insights guide and shape your strategy for this year.
- Listing makeover: Ask your Amazon content optimization experts to ensure your product listings are retail-ready. This includes optimizing images, copy, A+ Content and brand story as well as encouraging reviews, and securing the Buy Box.
- Identify bestsellers: Identify your best-performing products—they’re your strongest contenders for offering discounts that draw in shoppers.
- Stock up strategically: Leverage forecasting tools to estimate the right inventory levels needed to handle the anticipated spike in demand. Factor in lead times and possible delays to prevent running out of stock.
- Plan your shipping: Develop a shipping plan that matches Amazon’s inventory processing timelines to ensure seamless fulfillment and prevent any disruptions.
- FBA inventory management: Address any overstock or aging FBA inventory for slow-moving items. Freeing up space allows you to accommodate the influx of new inventory for Prime Day.
- Brand registry: If you haven’t done so yet, enroll in Amazon’s Brand Registry program—it unlocks key advantages such as brand protection and access to enhanced content creation features.
- Marketing & advertising blueprint: Evaluate and outline your marketing and advertising strategies. This involves selecting the right channels to utilize and crafting the messaging you want to communicate to your audience.
4 Weeks before Prime Day
- Bundle up related ASINs: Build virtual product bundles by grouping complementary items together. This not only boosts the chances of higher sales but also increases your average order value. Creating these bundles at least 4 weeks in advance gives you ample time to optimize and ensure they’re ready well before Prime Day.
- Amazon PPC optimization: Put your Amazon advertising strategy into action and keep a close eye on its performance. Use data-driven insights to make ongoing adjustments, ensuring your ads effectively reach the right audience.
- Create Amazon Posts: Utilize Amazon Posts to present your products through visually appealing content. This keeps your brand visible and top-of-mind for potential customers browsing the platform.
- Listing maintenance: Maintain vigilance by continuously monitoring your listings for any suppression issues or cases that require management.
- Keyword research & campaign planning: Begin researching high-performing keywords and mapping out your Sponsored Ads campaigns. This preparation ensures you’re reaching the right audience when sales activity is at its peak.
1 Week before Prime Day
- Product inserts: Think about adding informative product packaging inserts to your shipments. These can serve as an effective tool to upsell or promote complementary products to your customers..
- Prime Day specific storefront: Design a dedicated Prime Day section within your Amazon storefront to highlight your special offers. Also, place a bold deals banner on your homepage to instantly capture shoppers attention.
- Create promotions: Create enticing coupons and share your Prime Day promotions across various channels to generate excitement.
- Targeted advertising campaigns: Create focused advertising campaigns tailored for Prime Day, using a mix of ad formats and platforms to effectively reach and engage your ideal audience.
- Email outreach: Create engaging email marketing campaigns to inform your existing customer base about your upcoming Prime Day deals.
- Social media buzz: Promote your upcoming Prime Day deals in advance on social media to generate buzz and anticipation. This can ignite conversations, boost engagement, and encourage users to share with their networks.
- Final system check: Review your product listings, deals, inventory levels, and advertising campaigns. Ensure all systems are functioning smoothly and ready for launch.
- Team briefing: Brief your Amazon consultant team on their roles and responsibilities during Prime Day. Clear communication ensures everyone is prepared to handle the increased workload.
During Prime Day
- Real-time monitoring: Monitor your sales performance, inventory status, and competitor moves closely during Prime Day. This real-time tracking helps you spot emerging trends and make quick strategic adjustments to maximize your results.
- Advertising optimization: Keep a constant eye on your advertising campaigns during Prime Day and make real-time optimizations to ensure maximum performance and return on ad spend.
- Influencer marketing: Partner with relevant influencers to promote your Prime Day deals on Amazon Live.
After Prime Day
- Analyze performance: Analyze sales data and performance metrics to identify successes and areas for improvement.
- Manage inventory: Evaluate remaining inventory levels and adjust inventory management strategies accordingly.
- Plan for future events: Start planning for Black Friday and Cyber Monday based on insights gained from Prime Day.
Prime Day isn’t that intimidating when you’re prepared
Don’t let Prime Day stress you out! With this checklist in hand, you’ll be fully equipped to make it your most successful sales event of the year.
Need help creating a winning Prime Day strategy? Amazon experts at SIPRANSH ECOMMGROWTH are here to help you every step of the way. Contact us today and let’s make Prime Day unforgettable!
